Product Roadmap 2026–2027

Feature Development & Growth Strategy


2026
Q1 2026 — Research & Architecture

Objective:
Define the target product model and establish a comprehensive technical plan for all
major feature tracks.

Instagram-Style Messaging
◦ UX research: themes, message reactions, read/delivered receipts, reply-to-message, post sharing
◦ Real-time architecture design: WebSocket gateway, chat-service, push notification pipeline

Stories
◦ Format definition: video/photo support, duration constraints, story archive, reaction system

Hashtag-Based Content Discovery
◦ Data model design and full-text tag search implementation

Geo-Tagged Video
◦ Geolocation data model, location-based search, privacy controls

Search Redesign
◦ New navigation structure, hashtag + location integration, curated collections

Live Streams Redesign
◦ UX reference review, requirements for stream rooms and room leadership mechanics

User Verification
◦ Requirements for manual and automated verification flows, tier definitions

Monetization — Usernames & Mascot
◦ In-app currency economy design, storefront architecture, item catalogues

Audio/Video Calls
◦ Technology selection (WebRTC), NAT traversal architecture (STUN/TURN servers)



Q2 2026 — Core Feature MVP Delivery
Objective:
Ship the first functional MVPs for all major feature tracks defined in Q1.•

Stories v1: story publication and playback

Hashtags v1: video tagging, hashtag-based search

Geo-Tags v1: location attachment to videos, location filter in search

Search v1: tabbed search interface — Videos / Tags / People

Verification v1: user application submission and manual moderation workflow

Messaging v1: direct messages, reactions, file attachments, delivery status indicators

Q3 2026 — Scaling & UX Refinement
Objective: Improve platform stability and elevate the overall user experience across all shipped
features.

Messaging v2: threaded replies, @mentions, message forwarding, media galleries

Stories v2: reactions, in-story polls, @mentions, auto-archive

Search v2: personalised search ranking, quick-access curated collections

Live Streams v1 (redesign): new room types, room leadership system, one-tap stream access

Monetization v1: unique username purchase flow

Q4 2026 — Monetization Launch & Communications
Objective:
Drive revenue growth through in-app purchases and expand real-time communication
capabilities.

Mascot v1: mascot creation, base skin and colour customisation

Mascot v2: outfit system, progression and upgrade mechanics, collectible sets

In-App Currency: purchase of cosmetic items and usernames

Audio/Video Calls v1: one-to-one calls initiated from chat threads

KPIs: ARPPU, purchase conversion rate, Lifetime Value (LTV)

2027
Q1 2027 — Feature Enrichment
Objective:
Improve long-term user retention and expand social interaction capabilities.

Messaging v3: group chats, admin controls and moderation tools

Stories v3: collaborative stories (multi-author), story collections

Live Streams v2: tipping and reward system, animated donation alerts

Calls v2: group voice and video calls

KPIs: Messaging DAU, messages per day, 7-day and 30-day retention rates

Q2 2027 — Growth & Personalisation
Objective:
Make content discovery smarter and more contextually relevant.

Search v3: global trending topics, localised trends, AI-recommended tags

Geo-Tags v2: interactive map view, nearby video feed

Hashtags v2: hashtag subscription, auto-generated tag pages

KPIs: Search CTR, average content depth per session

Q3 2027 — Economy & Content Expansion

Objective:

Deepen the in-app economy and expand monetisation touchpoints.

Mascot v3: thematic bundles, seasonal content, battle pass system

In-App Currency: currency exchange mechanics, limited-time promotional offers

Live Streams v3: in-stream gift shop for real-time purchases during broadcasts

KPIs: In-app purchase conversion rate, ARPPU

Q4 2027 — Platform Scale
Objective:
Elevate ZHABBY to a fully extensible platform with third-party integration capabilities.

Messaging v4: chatbot support, third-party service integrations

Stories v4: cross-platform reposting, branded story templates for creators

Calls v3: dedicated call rooms embedded within live streams

KPIs: Stream watch time, total donation volume, viewer-to-subscriber conversion rate